News
Japan Airlines targets "new growth strategy" as part of 10-year management vision
March 3rd 2026
Japan Airlines (JAL) is targeting 30% growth in international available seat kilometres (ASK) by 2030, generating profit margins of 10% in its domestic flying through structural reforms - including a potential fuel surcharge next year - and almost doubling the percentage of new generation fuel-efficient aircraft in the fleet by 2035 as part of its latest 10-year plan. Read More » The JAL Group Management Vision 2035, a 10-year outline for the airline group, aims to build a resilient business portfolio "to drive social value creation and steady growth". It targets earnings before interest and tax (EBIT) growing to 300 billion yen (US$2 billion) by 2030 and 350 billion yen by 2035. In the most recent financial year, the 12 months to March 31 2025, JAL achieved EBIT of 172.4 billion yen. In the more immediate term, JAL has raised its full year EBIT forecasts for the current fiscal year, which ends on March 31 2026, to 205 billion yen, from 200 billion yen previously. The oneworld alliance member has also launched a new brand slogan, "Soaring Together". "The new brand slogan, 'Soaring Together', embodies the collective determination of all 40,000 JAL Group employees and represents our commitment to being a partner to our customers, gently uplifting their spirits and empowering them to pursue their aspirations," JAL group CEO, Mitsuko Tottori, said. "Under this slogan, whether during travel, at your destination, or in your daily life, the JAL Group will serve as a partner that stands by its customers and stakeholders throughout society."
