People
March 12th 2026
Alaska Airlines has named Soojin Yu regional managing director, Asia. Read More » Soojin Yu has been with Hawaiian Airlines since 2016 as country director for South Korea, overseeing general management of commercial activities in the country. She brings more than 35 years of experience in aviation, aeronautics, automobile, and broadcast. Yu will serve as regional lead under the direction of Brett Catlin (vice president, loyalty, partnerships, & international) and Alex Judson (managing director, partnerships & international), who are based at Alaska’s headquarters in Seattle.
