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India’s Go Air rebrands as ultra-low-cost Go First
May 14th 2021
Indian carrier, Go Air, said yesterday it would rebrand as Go First and operate as an "ultra LCC business model". Read More » Ben Baldanza, the airline's board vice chairman, told India's Economic Times the ULCC model was "not about charging for everything". Go First will focus on growing ancillary revenue with initiatives such as bundling hotels or entertainment tickets with the fare. The rebranding was announced as the privately-held airline, owned by the Wadia Group, was preparing to raise as much as 26 billion rupees (US$490 million) through an initial public offering (IPO). The IPO prospectus was launched today.
