ATR embraces digital experiences with new customer experience studio

October 8th 2021

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Regional aircraft manufacturer, ATR, has inaugurated a customer experience studio at its French headquarters in Toulouse, which it said is the first of its kind in the aeronautical industry. Read More » The studio is equipped with a high performance sound system, touch screens and virtual reality devices that will provide interactive digital experiences. The manufacturer said the facility will allow it to bring customers and stakeholders from all over the world to its headquarters — both remotely and in person — “for a fully customisable and comprehensive touch and feel tour of its products and services”. ATR CEO, Stefano Bortoli, said the COVID pandemic had acted as a catalyst for new and innovative ways of connecting with customers and stakeholders. “This customer experience studio will bring the world to ATR, no matter where they are, offering a premium and customisable experience,’’ Stefano said. “With this digital first approach it will show, not tell, how ATR plays a leading role in regional aviation, at the forefront of sustainability, innovation and comfort.”