News
Cathay Pacific rolls out "Cathay" master brand across all regions
September 22nd 2023
Cathay Pacific has unveiled the “Cathay” master brand to simplify customer interactions across the airline group’s flights, holidays, shopping, dining, wellness and payment categories. Read More » “This month of September marks 77 years since the Cathay story began with a single Douglas DC-3 aircraft, “Betsy” and a drive to connect the world and its people,” Cathay Pacific CEO, Ronald Lam, said. “As the habits and needs of our customers have changed so too have we. Our evolution into Cathay marks an exciting new chapter in our history. It reflects our renewed focus on the customer and our determination to fulfil our vision of becoming one of the world’s greatest service brands.”
