News
AirAsia enhancing super app with Ticketmelon partnership
September 27th 2024
MOVETIX, the global ticketing platform for events and concerts on the AirAsia MOVE app, has established a partnership with Ticketmelon, one of the region's premier ticketing and event technology platforms. Read More » Ticketmelon’s inventory of more than 300,000 tickets across Asean is now integrated into the AirAsia MOVE app offering customers the options of booking flights, accommodation, event tickets and airport transfers, the company said. “We want to make everyone’s dreams of attending any event or concert, wherever in Asean, a reality and as affordable as possible. AirAsia MOVE, our OTA platform, is not just about booking hotels and flights, but about giving you experiences you have never dreamt of,” Capital A CEO and executive chair of MOVE Digital, Tony Fernandes, said. The partnership has come into being at a time live events tourism is growing at an unprecedented rate. Sports tourism is leading the way, at a value of US$564.7 billion, and is expected to almost double to US$1.33 trillion by 2032. Music tourism is forecast to contribute an additional US$13.8 billion to the market segment, more than double its current US$6.6 billion valuation.
