News
Virgin Australia to work with Open AI on improving interactions with customers
December 1st 2025
Virgin Australia (VA) is collaborating with Open AI to build new ways for customers to search for and purchase flights, as well as plan their travel itineraries. Read More » The airline is also using AI to support demand forecasting and dynamic airfare pricing. "We’re laser focused on making the travel journey more wonderful and that starts with the planning and flight search experience," VA CEO, Dave Emerson, said. "We are excited to be the first Australian airline to collaborate with OpenAI as we accelerate new customer experiences and capabilities for our team members. We’ve been applying advanced analytics and AI across various parts of our business for many years, and this collaboration with OpenAI marks an important step forward in the next stage of our digital transformation." OpenAI managing director for International, Oliver Jay, said: "By integrating our tools, Virgin Australia has an enormous opportunity to create a whole new way for Australians to experience travel."
