Industry Insight Special Report
Rolls-Royce launches IntelligentEngine
February 1st 2018
Rolls-Royce has the largest presence in Singapore’s aerospace industry. Read More » The UK-headquartered manufacturer produces up 15% of Singapore’s aerospace output. On the back of manufacturing and R&D capabilities, it also provides large commercial engines for customers such as Singapore Airlines, Qantas and Cathay Pacific. It has also forged joint ventures with local partners like Singapore Airlines Engineering Company to repair and overhaul engines.
A Rolls-Royce spokesman told Orient Aviation the group’s strong commitment to Singapore will be shown by the unveiling its IntelligentEngine at the Singapore Air Show.
 |
The IntelligentEngine is what you get when three circles—the product, the service and the digital—come together,” Rolls-Royce head of marketing, Richard Goodhead, told Orient Aviation. “We’re not talking about one specific engine type or a particular part of our CareStore. This is much more than that. It’s our vision of how we can work with our customers to provide power differently. It will drive all our behaviours, our decisions, our investments,” Goodhead said.
The IntelligentEngine combines analysis of digital data from the engines with those of customers and partners, and each feed links together the manufacturer, the technicians who service it and its engine peers. Goodhead believes this pooling of data will remove the distinction between their physical goods and maintenance service and that digital will now underpin everything they do.
“We think we are on the brink of a closing together of the three essential circles so that we get huge complements of product and service, supercharged by bundling digital technology. The big difference now is that we are contextually aware. As well as knowing what is going on inside the engine, we know where the engine is and what it’s been through, what is happening to it, how it’s being operated,” he said.
Said Goodhead: “We see this as a pivotal change, similar to our first aero engine, when we did the first turbine engine or when we did the first supersonic engine.”
