Addendum
Olivia Wirth to succeed Jayne Hrdlicka at Qantas Loyalty
February 1st 2018
Qantas has recruited from its senior executive team to replace Qantas Loyalty boss, Jayne Hrdlicka. Read More » The former Bain consultant and recent head of Jetstar announced her resignation from the group last December after she accepted the position of CEO at Australasian diary company, the A2 Milk Company.
The new CEO of Qantas Loyalty is Olivia Wirth, the group’s Chief Customer Officer, who has responsibility for brand, marketing and corporate affairs.
“Olivia has been on the group management committee for eight years and has very successfully led the Qantas brand, including managing the marketing function for the frequent flyer program,” said Qantas group CEO, Alan Joyce.
“It’s a business she understands well and that will benefit from her strong consumer analytics and marketing experience as this part of our portfolio keeps expanding.” Executive manager of sales and distribution, Vanessa Hudson, is the new group Chief Customer Officer. Both appointments will take effect on February 12.
