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JUNE 2018

Industry Addendum

Sabre joins forces with Microsoft

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June 1st 2018

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Global technology provider, Sabre Corporation, has signed a long-term agreement with Microsoft with the goal of helping it better harness the power of its data. Read More » The partnership also will assist Sabre in applying artificial intelligence (AI) and advanced analytics to create new services for hotel, agency and airline customers.

Every year, Sabre technology processes more than US$120 billion in spending on travel. As Sabre develops its Cloud technology, its customers will be able to offer travelers more personalized and integrated experiences as well as develop next generation retailing and distribution solutions, a company statement said last month.

Cloud technology is critical to our development of a microservices architecture which can offer Sabre’s clients precise functionality from small segments of information to large and complicated applications, Sabre CTO, Vish Saoji, said.

“Microsoft’s cloud services will bring a range of new capabilities to Sabre that will unlock more value for their customers and will help them successfully transform their industry with intelligent solutions,” Microsoft U.S. president, Kate Johnson, said.

Sabre and Microsoft jointly co-operated earlier this year in the pilot launch of an AI-powered chatbox, Ella. It is exploring how AI can help travel agencies better service travelers by fulfilling their most common services and support requests with smart technology.

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