Industry Addendum
Etihad Airways extends content agreement with Travelport
October 1st 2018
Global travel commerce platform, Travelport, has signed a multi-year agreement with Etihad Airways that commits the carrier to continued use of merchandising tools, Travelport Rich Content and Branding, Travelport Sponsored Flights and Travelport Business Intelligence. Read More » Etihad also has renewed its contract for Travelport Digital to extend its reach and deliver innovative mobile services to its customers.
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Travelport Rich Content and Branding provides the IT travel group’s 68,000-connected agencies with graphically rich experience as they search and book fares and also offers wider exposure to ancillary offers. Travelport Sponsored Flights’ digital media platform allows an airline to promote its flight options with highly targeted advertising solutions.
Etihad uses Travelport Business Intelligence to provide its sales, marketing and network planning teams with the information needed to respond to industry change, reduce inefficiencies and be more profitable. Travelport’s Travel Commerce Platform supports this sector of Etihad’s operations by identifying market trends drawn from analysis of present and past route demand patterns.
Etihad’s vice president revenue management, Dieter Westermann, said: “Travelport’s edge in technological innovation, mobile engagement platforms, merchandising and intelligence helps to ensure us we have the right content, promoted to the right audiences at the right time and right way.
“This provides us with an important edge, which we value greatly, especially in today’s high competitive environment.”
Travelport vice president air commerce Europe, Middle East and Africa said: “We are proud to continue this longstanding relationship with Etihad. Today’s announcement is another significant endorsement for the value our technology, leadership, intelligence and merchandising capabilities provide.”
