Industry Addendum
Singapore Airlines and Panasonic Avionics clinch top APEX award
November 1st 2018
APEX (Air Passenger Experience Association) has announced Singapore Airlines and the Panasonic Avionics Corporation (Panasonic) are the winners of the “Best Personalisation Innovation award at the association’s 2018 annual awards ceremony. Read More »
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APEX said the award recognized myKrisWorld, a new inflight entertainment connectivity solution developed by SIA, Panasonic and a subsidiary of the manufacturer Tactel. MyKrisWorld creates personalized inflight experiences for passengers and allows the carrier to extend its loyalty program to the airline’s onboard services.
SIA senior vice president customer experience, Yeoh Phee Teik, said: “Singapore Airlines is proud to have worked with Panasonic to develop this world first in terms of personalized inflight entertainment features.
“SIA is constantly looking for innovated ways to create a better travel experience for customers and we will continue to do so by offering cutting edge products onboard.”
Panasonic Avionics Corporation CEO, Hideo Nakano, said: “This award represents the latest milestone in our longstanding parternship with Singapore Airlines, who are an innovative leader and a highly valued customer.
“Personalisation is revolutionizing the way airlines engage with their customers. This award demonstrates how we and Singapore Airlines are together pushing the boundaries of the passenger experience.”
