Industry Addendum: GDS
Amadeus identifies top traveler trends
February 1st 2020
At the turn of the year, an Amadeus survey forecast its traveler trends for 2020 with communications with customers via Artificial Intelligence (AI) and Machine Learning topping the list. Read More »
The GDS said AI allows organizations to respond to customers in times that would have been impossible manually.
Other trends the Amadeus survey identified include:
• Approximately 40% of travelers under 33 said Instagram was a significant factor in making their travel choices. If it’s not online it did not happen, is the porception
• Sustainability is a deciding factor when people make travel and accommodation decisions
• There is a rise in solo travel, particularly female solo travel.
• Super apps, a single app that combines multiple apps for travel, shopping, social media, accommodation and taxi bookings as well as food orders and entertainment options, will drive travel sales in 2020.
