Regional Round-Up
U.S. sets date for Asiana crash hearing
November 1st 2013
The National Transportation Safety Board (NTSB) will hold a two-day investigation into the July 6 Asiana Airlines crash, in Washington D. C. in December. The NTSB said the information to be examined would focus on “pilot awareness in a highly automated cabin, emergency response and cabin safety”. Flight 214 was carring 291 passengers and crew when it crashed on approach to San Francisco International airport. Read More »Three people were killed in the accident.
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An interesting insight into the coverage of the crash was outlined at a recent industry gathering. A crisis management expert said the media’s first port of call for news about the crash was to eyewitnesses who had tweeted images of the burning plane, and not Asiana Airlines. They used on-the-ground reports of passengers and also onlookers who were communicating by various social media about the rescue process. As a result, the expert said the new Gold Standard response time for an airline after an incident or an accident is 15 minutes. The former benchmark was an hour.
