India’s Air Works managing director and CEO, Anand Bhaskar, said being the winner of MRO Asia-Pacific’s award for Marketing Campaign of 2020 was the first such recognition for any MRO in India. Read More »

“With supportive taxation policies, the Indian MRO sector is poised for faster growth in coming years and the Asia-Pacific will play a critical role in making the country an industry hub,” he said from the MRO’s headquarters in Gurugram (Gurgaon) in outer Delhi.

“Bagging the Marketing Campaign of the Year reflects the consistent delivery capabilities of Air Works’ service quality over seven decades,” he said.

“It also acts as a beacon of success in times to come for the entire Indian MRO ecosystem, in sync with the [India] government’s ambition.”

Air Works began a strategic transformation in 2018 built around an expanded social media presence that aims to strengthen the 70-year-old company’s relationships with customers, partners and employees.

Air Works associate vice president brand and communications, Gaurav Sahni, said: “As Indian MROs increasingly upscale and synchronise with the global aviation ecosystem, marketing and communication will play an even greater role in promoting the visibility and capabilities of the sector.”

Air Works is India’s largest line maintenance provider to global airlines, is certified to maintain more than 50 aircraft types and operates 27 centres across India staffed with 1,300 employees. It also offers commercial aircraft asset management and aircraft finishing services to the global market. This year marks the 50th anniversary of its maintenance of rotary wing machines, the MRO said.