News
Cathay Pacific launches “Cathay” premium lifestyle brand
July 6th 2021
Cathay Pacific is rolling out partners in spending, dining, shopping, hotels and wellness categories as well as offering a co-branded credit card in Hong Kong as part of its new premium travel lifestyle brand, Cathay. Read More » "At the heart of the ‘Cathay’ brand is a celebration of all the best things we love – and have missed – about travel. We are very proud to have been connecting our customers with people, places and experiences around the world through the joy of travel," Cathay Pacific CEO, Augustus Tang, said. “’Cathay’ reinforces our commitment to engage with our customers in their everyday lives through world-class service. By adding more value and simplicity, we are helping to move them forward in life as per our ‘Move Beyond’ purpose." The Cathay brand, which brings together the airline's Asia Miles and Marco Polo Club programs, will first be offered in Hong Kong. It is planned to expand to other markets "over time".
