News
Star Alliance celebrates 25th anniversary with new branding
May 17th 2022
Star Alliance has unveiled a new brand tagline - Together. Better. Connected - and said it will intensify its focus on digital innovation on the occasion of its 25th anniversary. Read More » “We have defined the way the earth connects for years. Now, more than ever, is the time to enable technology to provide seamless journeys and delight the loyal customers of our member carriers,” CEO of the 26-member Star Alliance, Jeffrey Goh, said. “I am happy our new tagline reflects that [goal] and also is future-facing. It will motivate us to do better.”
