Orient Aviation October 2016
MALAYSIA AIRLINE’S MARKETING MAN
The first marketing campaign in recent memory is bringing back passengers to a re-invented Malaysia Airlines says the carrier’s boss, Peter Bellew
• IATA attracts two Asian budget carriers to its membership
• Delta Air Lines and Korean Air kiss and make up
• Destructive capacity war threatens full service Firefly
• Industry insight: Ascendancy of Chinese lessors in global aviation
Cover Story
Marketing the new Malaysia Airlines
Ask Malaysia Airlines (MAB) Irish-born group managing director and chief executive, Peter Bellew, where the carrier sits in its turnaround program and he turns to a football analogy to reply. Read More »
Main Story
Pandora’s box of air safety regulation
Lack of professional oversight. Staff shortages. European black bans. Federal Aviation Administration downgrades. International Civil Aviation Organization red flags. Read More »
Main Story
Turboprop accident rate concerns safety experts
In its analysis of the turboprop market, released at the Farnborough Air Show in July, European aircraft manufacturer, ATR, announced that in the next two decades sales of turboprop airplanes would be heavily tilted towards the Asia-Pacific. Read More »
Industry Insight Special Report
Chinese lessors on the global hunt
If anything reflected Chinese aircraft lessors’ appetite for a dominant role in the sector, it was Bohai Leasing’s consummation of the $2.6 billion deal to acquire 100% of Avolon. Read More »
News Backgrounder
Asia’s travel agents a lifeline for GDS?
As transaction network operators for travel service providers and agencies, Global Distribution Systems (GDS) are facing obsolescence, but they are not giving in to the forecasts of doom. Read More »
News Backgrounder
Destructive capacity war threatens Malaysia’s Firefly
Firefly CEO, Ignatius Ong, is full of optimism about his regional carrier’s long-term future, but for now he is putting network expansion on hold. Read More »
Addendum
IATA attracts two Asian low-cost carriers
Traditionally, cost-conscious budget carriers have shied away from joining the International Air Transport Association. But now, two of Asia’s fastest growing budget airline groups have become members of the global airline organization. Read More »
Addendum
Garuda moves closer to U.S. flights in 2017
Garuda Indonesia has begun a feasibility study of the U.S. market with the intention of launching flights across the Pacific, following the U.S.’s Federal Aviation Administration (FAA) restoration of category one safety status to Indonesian carriers last August. Read More »
Addendum
Saved again: Merpati’s second coming?
Indonesia’s State Enterprises Ministry has said cash-strapped and state-owned Merpati Nusantara Airlines, which ceased flying in 2014, will re-start services next year after restructuring. Read More »
Addendum
Delta’s smooth talking Ed woos estranged Korean Air
They were founding members of the SkyTeam alliance in 2000, but relations between Korean Air (KAL) and Delta Air Lines have been frosty, to say the least. Read More »
Addendum
Airline profits may slow says IATA
The airline industry’s record forecast profit of US$39.4 billion for 2016, “a very good year”, may slow in the next 12 months, the International Air Transport Association cautioned in Singapore last month. Read More »
Comment
Airlines filling gap in safety oversight
Safety is every airline’s absolute priority. And in this region, the news is good. There were no fatal commercial jet accidents last year and none so far this year. Read More »
