A look at the week in the Asia-Pacific
By Jordan Chong
An interesting aspect of airlines' responses to the coronavirus pandemic has been their ability to pivot in response to changed market conditions.
This has included, to maintain freight capacity, carrying cargo on seats in the passenger cabin or having the seats removed to create additional space.
Consumers also have been offered the opportunity to embrace new experiences such as sightseeing flights, pop-up restaurants on board an on the ground A380 and fun children's "classes" on how to be a flight attendant.
Beyond these immediate initiatives or promotions, airlines worldwide are asking tough questions about the timing of the market’s recovery from the COVID-19 pandemic, the shape of the recovery and the expectations of travellers. Read More »