Ameco aims to outperform post pandemic growth curve

As recovery from COVID-19 gathers momentum, Beijing-headquartered MRO joint venture, Ameco, outlines its strategies for growth and management of supply chain tensions to Orient Aviation.

August 1st 2023

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This year and 2024 will be critical for the return to growth of the entire MRO industry, Ameco general manager marketing and sales, Bin Teng, told Orient Aviation last month. Read More »

“Priorities for Ameco in this period are to expand the scale of its business in the international market, outperform the speed of the market recovery and drive the stock and incremental reforms of the enterprise with a higher growth rate of business scale,” he said.

“Ameco plans to further lay the foundation for the internationalization of the enterprise.

“Ameco always has been committed to providing customers with comprehensive one-stop maintenance services so we will continue to strengthen this advantage of the enterprise.

“At the same time, we will increase exploration and development of new technologies and products with independent intellectual property rights, and promote the transformation and upgrading of enterprise products.”

Bin said the MRO market in the Asia-Pacific is geographically its closest international market.

“As a leading enterprise in China’s MRO industry, Ameco has been committed to international development. Therefore, the Asia-Pacific is of great strategic importance to the development of Ameco,” he said.

“Ameco will rely on its wide product spectrum and strong comprehensive capabilities to provide customers in the region with comprehensive one-stop maintenance services with a view to mutual growth and mutual benefit with customers in the Asia-Pacific.”

At the same time, European, American and African markets are the traditional international markets from which Ameco has benefited a lot, Bin said.

“In the context of the accelerated recovery of the international market after the epidemic, Ameco remains committed to establishing more extensive and in-depth cooperation with European, American and African customers,” he said.

Compared with pre-pandemic 2019, the recovery rate for Ameco in 2023 “is encouraging” and it should be said the business growth rate is encouraging, Ameco told Orient Aviation.

“On the one hand, the recovery of the MRO market has led to growth in the business scale of the enterprise,” Bin explained.

“On the other hand, it benefits from Ameco’s strategy of focusing on technological innovation, product innovation, market innovation and brand innovation in recent years, promoting enterprise transformation and leading enterprise development, which has played a more obvious role.

“For example, we have focused on the development of in-flight Wi-Fi and air-to-ground interconnection products with independent intellectual property rights, cabin modification products and OEM products. Many key technologies and process innovations have been strengthened.

“These innovative achievements have played an important role in promoting the competitiveness of Ameco products and the rapid development of the company.”

However, as elsewhere in the industry, with the rapid development of aviation MRO, mature maintenance personnel always are in short supply, Bin said. But compared with other MRO companies, Ameco’s personnel shortage problem is not serious because Ameco has a high level training institution for maintenance personnel, he said. It can continuously graduate urgently needed first-line maintenance personnel for Ameco.

“However, supply chain tension is indeed a problem MRO enterprises generally need to face after the epidemic,” Bin told Orient Aviation. “To solve this problem, Ameco’s approach is to strengthen communication and cooperation with suppliers, stabilize supply channels, predict some aviation material supply chain risks in advance and formulate plans and solutions in advance.

“Also it is necessary to expand supply channels and seek backup emergency plans for some aviation materials ordering channels as far as possible.”