News
Japan Airlines enters multi-year partnership with Liverpool Football Club
June 27th 2024
Britain’s Liverpool Football Club (Liverpool FC) has signed Japan Airlines as its official airline partner in a global, multi-year deal. Read More » “This partnership, which includes the men’s and women’s teams, aligns the global ambitions of two world-class brands, combining the passion and heritage of one of the world’s most storied football clubs with the exceptional service and reach of Japan’s premier airline,” the new partners said in a joint statement. “Partnering with Japan Airlines is another major step forward in our club’s strategy to expand our international presence and engage more deeply with our diverse and dedicated global fan base,” Liverpool FC CCO, Ben Latty, said, and added JAL Mileage Bank members will have the opportunity to access exclusive VIP experiences at the club’s Anfield Stadium.
