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Singapore Airlines partners with OpenAI to expand AI applications
April 28th 2025
Singapore Airlines (SIA) is collaborating with OpenAI to develop tools to improve passenger support technologies, such as virtual assistants, and garner efficiencies across the operational side of its business. Read More » The airline said the partners are working on an “enhanced virtual assistant” to offer smarter, more personalized support to customers and provide access to timely and relevant information. SIA is developing tools to automate routine processes, provide guidance on operational tasks and assist with decision-making for complex tasks such as flight crew scheduling. “This collaboration with OpenAI exemplifies the commitment of SIA to digital innovation and leadership in the airline industry,” SIA senior vice president for information technology, George Wang, said. “By harnessing cutting edge AI solutions, we will enhance operational efficiency and staff productivity and elevate the end-to-end customer experience, helping the SIA Group retain its industry leadership position.” OpenAI managing director for international, Oliver Jay, said: “We are excited to work with SIA and explore how advanced AI can enhance the travel experience, empower employees, and optimize complex operations.”
