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MARCH 2021

Week 9

News

Malaysia Airlines Berhad joining regional rush to sell in-flight products to travel starved customers

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March 4th 2021

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Malaysia Airlines Berhad (MAB) is selling its premium in-flight products, including amenity kits, business class duvets and pyjamas, on its online store. Read More » "Everyone from all walks of life who misses flying with us can re-create their flying experiences with our best cabin merchandise at home," MAB group chief marketing and customer experience officer, Lau Yin May, said. "We hope, by making these signature items available, our customers can reminisce about their happy memories of flying with us.” MAB's latest marketing initiative follows the carrier’s sale of its branded salted peanuts inflight snack last year.

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