News
Malaysia Airlines enhances Enrich loyalty program experience
August 24th 2021
Malaysia Airlines Berhad (MAB) has launched an updated online platform for its Enrich frequent flyer program that it said represented another milestone in the program's transformation from a frequent flyer program to a progressive travel and lifestyle loyalty program. Read More » "With this new online platform, we take our members to the next level, providing them with a more personalised experience, convenience and seamless access to their accounts and services on desktop and mobile," MAB group chief marketing and customer experience officer, Lau Yin May, said. The oneworld alliance member revamped Enrich in April with a new fare-based earning and tier qualification structure.
