Regional Round-Up
AirAsia Group moves HQ to Jakarta
July 1st 2012
As always, chief executive, Tony Fernandes, delivered some surprises when he announced his AirAsia Group strategy last month, not least being that the group’s regional headquarters, AirAsia Asean, are now in Indonesia’s capital, Jakarta. Read More »
 |
| AirAsia Group CEO, Tony Fernandes: new decade, new vision |
He can see the growth, said Fernandes’s good friend, Garuda Indonesia boss, Emirsyah Satar, when rumours of the move circulated earlier this year.
“As group CEO, I will be leading the regional team in Jakarta,” said Fernandes. “As we enter our second decade, there needs to be a major shift in the Group’s perspective, strategy and operations to sustain its trajectory.
“In short we need to pivot to a wider, regional lens from the first decade’s focus, which was largely domestic. The enormous potential in an underserved market of three billion people spread across Asean, Northeast Asia and South Asia offers huge opportunities - and AirAsia, we are convinced, is ideally positioned to reap huge dividends by serving this market.
“AirAsia Asean will be located far enough, physically as well as psychologically, from AirAsia’s airline offices in each of the countries it operates in. Ideally, AirAsia Asean will provide us with an environment free of the pressures of day-to-day operations and the necessary ‘firefights’ that accompanies these endeavours, and allow our senior managers the space, the time and the interaction so vital to keep us flying higher in our second decade.”
