Regional Round-Up
Borghetti sets Virgin on winning streak
September 1st 2012
In August, Virgin Holdings boss, John Borghetti (pictured), revealed his strategy of expanding the corporate domestic market for Virgin had paid off. Read More »
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The carrier said it had increased its high yield government and corporate custom base to 20% of this segment of the domestic market. Borghetti, formerly a senior executive at Qantas, has aggressively attacked Qantas’ dominance in the premium sector by strengthening its Velocity frequent flyer programme – now linked to global carrier, Singapore Airlines - and upgrading its premium cabin product.
