News
Bangkok Airways achieves airline retailing maturity status
June 1st 2023
Bangkok Airways said it had received airline retailing maturity (ARM) certification under the International Air Transport Association's (IATA) ARM index, which recognised its retailing capabilities and compliance with industry standards. Read More » “Being the first airline in Thailand to attain the ARM Index certification is an important milestone for Bangkok Airways," Bangkok Airways CEO, Puttipong Prasarttong-Osoth, said. "In recent years, airline retailing has been one of the biggest disruptions in the industry, and Bangkok Airways is actively working on developing additional enhanced retailing capabilities for our new distribution capability channel." Puttipong said Bangkok Airways was working to be an "omni-channel airline", where customers had the choice of when and how they interacted with the airline.
